What is Consumer Behavior and Why Does it Matter?

The basic goal of any marketer is to convince people to purchase a product. This goal requires a firm understanding of consumer behavior. Knowing what consumer behavior is and what influences it can give some brands a huge competitive advantage over others. How can you expect to run a successful marketing campaign if you aren’t … Read more What is Consumer Behavior and Why Does it Matter?

The History of Instagram: Complete Timeline

Instagram on a phone.

Instagram is one of the most popular social media apps on the market right now and by far the most popular photo-sharing app. With over one billion monthly active users and steadily growing, it’s amazing how the company has become so large while maintaining its simple concept. Other social media platforms tend to have quite … Read more The History of Instagram: Complete Timeline

The Creation of Twitter: Creation to Global Popularity

The Twitter building.

Twitter is one of the titans of social media networks, rivaling the likes of Facebook and Instagram. Not only is it one of the biggest, but it is also one of the oldest. It can be strange, discovering how a multi-billion dollar company can have such simple beginnings, such as Facebook’s origins as a student … Read more The Creation of Twitter: Creation to Global Popularity