How to Create a Facebook Public Figure Page (And Why You Should)

A public profile photo on Facebook.

Developing a professional presence in the public sphere takes time.  New and established entrepreneurs, social media influencers, and public figures share the same goal of reaching bigger audiences and making significant impacts. A Facebook public figure page is a space for business-savvy Facebook users to focus on professional growth.  Before you read further, it’s important … Read more How to Create a Facebook Public Figure Page (And Why You Should)

7 Ways to Post Links on Instagram: How to Share Links on IG

Instagram profile.

Instagram is one of the most popular social media outlets in the world, and one of the most common places to advertise a brand or business. If you are one of the people who use Insta to promote a product, then you’ll want to make sure your effort translates to better website traffic. Links are … Read more 7 Ways to Post Links on Instagram: How to Share Links on IG

How to Change Background Colors on Instagram Stories (+4 More Hacks)

Instagram story.

Instagram Stories are one of the best ways to stand out on social media. But having interesting stuff to put on your Insta stories is only part of making them impressive. So how do you take your Stories to the next level? If you’ve ever looked at someone’s Instagram story and wondered how you could … Read more How to Change Background Colors on Instagram Stories (+4 More Hacks)

Reach vs Impressions: What’s the Difference? 

Impressions vs reach graphic.

Using social media is one of the most effective marketing strategies available at your disposal. Whether you’re trying to increase your own personal visibility, gain awareness of your brand, or drive up sales for your business, connecting with consumers through social media is a vital aspect of success. Many companies and individuals carefully track the … Read more Reach vs Impressions: What’s the Difference? 

The Perfect Length for Posts on Each Social Media Platform

A person on Twitter.

Most social media influencers and marketers understand that there is an important strategy not only behind the content of their posts, but the size, layout, and limits on information. Twitter is a famously short-hand media platform, and until recently they strictly limited the length of tweets to only 140 characters. There were ways around this, … Read more The Perfect Length for Posts on Each Social Media Platform

Facebook Page Category List & How to Change Categories

Facebook category page

Choosing the category your Facebook page is listed as is a process that has changed dramatically over the years. The options for your business are far greater than before, as originally only a handful of different selections were possible. Nowadays, Facebook offers thousands of categories and subcategories which you can list your page under. It … Read more Facebook Page Category List & How to Change Categories

How to Optimize Your Facebook Page Preview in the Feed

Social media marketing is all about optimization. When getting your products and services in the hands of more people, taking a passive approach to social media platforms won’t give you the results you want. Prospective customers can quickly turn into dedicated customers, and the way you present your business to the public drives this shift.  … Read more How to Optimize Your Facebook Page Preview in the Feed