• Riley Draper

100 Best Instagram Bio Ideas for Your Profile

Your Instagram photos say a lot about you. Having great content on the image-based platform will draw users in and be interested in you. However, a short bio is a chance to give your followers some context to those photos, in your own words. It is important to capture your essence through those 150 characters on the image-based platform. Good Instagram bios will win users over and get them to click the follow button in no time.

But this may be easier said than done. After all, we all want to make a good first impression on those viewing our profiles. The pressure to get it just right might leave you overthinking it. You type in some ideas, but nothing sounds right. Your mind is blank. You ask yourself, “Who even am I?” and then a deep philosophical life crisis begins to unravel.

Well have no fear, we are here to help. We will walk you through some steps you can take to compose your own creative Instagram bio. Or you can browse through some of our bio ideas and find one that suits you. Or, even better, our examples will inspire you to brainstorm your unique bio that accurately captures your essence the most.

The Instagram Bio

Your Instagram bio is a short description listed underneath the username. It is a space where you can share information about yourself or your brand. The bio can give the user some context to your photos and a better idea of who you are and what you’re about. What you write should quickly convey what followers can expect from your page. It should be tailored to who you are. No two Instagram pages are alike.

If you are an influencer or a business owner, be sure to answer the question: What’s in it for the audience? What value can I provide? Think about what ways you can help or inspire your ideal followers and jot them down. Always keep in mind your target audience. We know it is tempting to brag a bit. But if you are selling something, you need to make sure your bio is more about informing and helping your user, rather than it being all about you.

A girl on her phone on a bench.

Instagram bios are one of the first things your soon-to-be followers will see.


Making Your Bio

If you’ve decided to come up with your bio, there are several things to keep in mind. The goal is to convey any skills, profession, hobbies, or interests in the most concise and easy-to-read way. We will now share with you a simple formula for generating the most user-interest with the perfect bio.

1. Self-Description

When writing a bio, one thing many people do is first include their job title or company name. This is especially important when you are promoting yourself or your business. People need to know what you do. This gives them a clear idea of what you are promoting on your profile.

2. Interests

Listing your interests gives your followers something to relate to. It is helpful to find what describes your essence so you can bring forth the real you. This essence is the energy that people are drawn to about you. What are you passionate about? What inspires you? What can you get lost in for hours?

Answer these questions in a list form. Then select a couple of them that grab you and add them to your bio. Keep in mind that you will want to keep it short since people often scan through bios before scrolling through your profile. Narrow your interests down to a couple of simple words. To make it even simpler to read, consider using line breaks.

3. Contact Infomation

If you are an owner of a business, running a fan page, or are a public figure, be sure to give your followers a way to reach you. You can say something along the lines of “For business inquiries, email us/me at example@example.com.” You can also direct them to DM you if you prefer that contact method. However, having an email makes you more accessible to people, which is important in the world of social media marketing.

4. Call to action (CTA):

A call to action is a direct statement that prompts your target audience by telling them what action to take. Then include a link for them to click on (you only get one). Directing your target audience to your clickable link is useful when you own a business and you want to promote your product, or you are an influencer and want to promote yourself. Not including a link will seriously hurt your Instagram marketing; do not do yourself this disservice.

Some examples of calls to action include: “Sign up for my course,” “Check out my latest blog post,” and “Shop for the latest skincare products.” You can even implement finger-pointing emojis to direct them in the right direction. Another call to action would direct the target audience to hit the follow button, and then explain what benefit they would get from following you. For example, “Follow me for all the beauty tips and tricks you never knew about.”

Instagram Bio Tips

So, you’ve followed our formula by getting your basic bio information together and you’re ready to write your bio. Before you get started, there are plenty of tricks that can make your simple bio even more appealing to the user. We will discuss a few of them here.

Optimizing Your Name: Did you know that you can add keywords and descriptive words in your profile name? The profile name is completely separate from your username. You will find it located under your profile picture, and it can say whatever you wish to convey. We recommend adding keywords and descriptive words to your profile name.

Not utilizing this is a lost opportunity to gain more user interest because these words will be searchable on Instagram. Think about what users will be looking for and what value they will get out of your site. Narrow this down to a few keywords, and add them in your Name section under Edit Profile. Consider when using keywords in your name and bio that you don’t over-optimize, as this could turn users off to you or your brand.

1. Fonts

An interesting font is an easy way to draw attention to your bio. Use an Instagram font site to easily translate your text into the font you want. Just type in what you want to say in the text box, and a bunch of different font options with your specified words will pop up. Then simply highlight the one you like, copy, and paste into the Instagram bio box under Edit Profile. If you are an influencer or business owner, be sure to make sure the font is clear to your audience. You don’t want to confuse a potential customer simply because of an overcomplicated font. Make sure it is simple and easy to read and fits the essence of your business.

2. Symbols/Emojis

Symbols and emojis break up the monotony of words, easily grabbing someone’s attention. Since Instagram users are visually-obsessed, adding visuals plays to their weakness. You can find symbols and emojis on plenty of sites. Our favorite is CoolSymbol. Not only does this site provide a variety of the best symbols and emojis, but they also have awesome text art and a font changer. Just like with the fonts, be sure not to overdo symbols and emojis. You want to draw some attention, but not by trying too hard. 😉

Links: Instagram only allows one link per bio. There are a variety of ways out there to get around this, but not all are free. One site we like is LinkTree. You can sign up for free and get a custom link to paste in your bio. When users click the link, they will be directed to a landing page with up to 5 links you want to share.

3. Bio Space

When it comes to space in your bio, Instagram doesn’t automatically include line breaks. This can make your words look a bit jumbled and messy. To make your space look a bit neater and easy to read, implement your line breaks on a free site like this line break generator. When typing in the text box what you want in your bio, be sure to include the line breaks that you want. The generator will convert and copy it for you, then you simply paste it into the Bio text box on Instagram.

4. Hashtags

Hashtags aren’t just for the Instagram captions. You can add them to your bio too. Although placing hashtags in your bio doesn’t make your profile searchable in those hashtags, it is a good idea to include your brand’s hashtag to share your company and invite users to participate as well. If you post user-generated content on your feed, the bio is a great way to promote your branded hashtag. But like all good things, don’t overdo it. No one likes spammy hashtags. We recommend just sticking to one hashtag that best perpetuates your brand.

100 Best Instagram Bio Examples

The following are some examples of a variety of bios you can include in your Instagram profile. We think that all of these ideas will draw interest to your profile, and will entice people to want to follow you. Feel free to copy/paste whatever you are drawn to, and use it yourself. Also, consider tweaking it to create your unique twist on it.

Cute Instagram Bios

  1. Throwing kindness around like confetti.

  2. Leave a little sparkle everywhere you go.

  3. Obsessed with tacos.🌮

  4. Always aiming to be a rainbow at the end of a thunderstorm.

  5. Well, here I am. What are your other two wishes?

  6. Single and ready to get nervous around anyone I find attractive.

  7. I love all animals.🐶

  8. Just a cupcake looking for a studmuffin.

  9. Be a pineapple: Stand up straight, wear a crown, and always be sweet on the inside.

  10. My life is better than my daydreams.

And a Few More to Spice it Up

  1. Being myself–Everyone else is taken.

  2. If I was a writer, I’d have a better Instagram bio quote.

  3. Gifted napper, talker, and ice cream eater.

  4. Take care of your body, it’s the only place you have to live.

  5. Everything has beauty but not everyone can see.

  6. Trying to watch more sunsets than Netflix.

  7. My Instagram is proof that I’m always creating a better version of myself.

  8. If I cannot do great things, I can do small things in a great way.

  9. Just like my eyeliner, I always wing it.

  10. Real queens fix each other’s crowns.

Funny Instagram Bios

  1. Sassy, classy, with a touch of badassy.

  2. Humble with just a hint of Kanye.

  3. Recovering donut addict.

  4. Making PJs look hot since [year of birth].

  5. I’m not smart, I just wear glasses.

  6. I put the whine in wine.

  7. Will go into survival mode if tickled.

  8. Don’t go bacon my heart.

  9. Home is where Wi-Fi connects automatically.

  10. Messy bun and having fun.

Clever Instagram Bios

  1. I’m cool, but global warming made me HOT.

  2. *insert pretentious stuff about myself here*

  3. I have a busy life converting oxygen to carbon dioxide.

  4. I hope one day I will love something the way women in commercials love yogurt.

  5. I’m here to avoid friends on Facebook.

  6. Just another papercut survivor.

  7. We’re all just molecules.

  8. A human. Being.

  9. Don’t DM. Telepathy only!

  10. Lazy is an ugly word, I prefer ‘selective participation.’

Simple Instagram Bios

  1. Namast’ay in bed.

  2. This is me.

  3. Too rad to be sad.

  4. Meet [name].

  5. I got nothing.

  6. Less care. Less stress.

  7. Professional napper.

  8. Follow me.

  9. Happy thoughts.

  10. Error 400: Bio unavailable.

Instagram Bios to get Followers

  1. Thank you, come again.

  2. Follow my [adjective] story.

  3. Wanna know my story? Press that follow button.

  4. Follow me for a behind the scenes look at my life.

  5. Please follow us on Instagram.

  6. I’m on my journey. Join me by following along.

  7. Follow me to be inspired.

  8. Watch history in the making. Just hit the follow button.

  9. Click the follow button to be part of my [adjective] journey.

  10. Hit the follow button, then click the link below.

Instagram Bios with Emojis

  1. 🍂🍃Falling for you.🍂🍃

  2. Looking at the world with 🌹 colored glasses.

  3. 🌟Sending my selfies to NASA because I’m a star.🌟

  4. Status Update: Currently hungry.🍔🍟🌭🌮🥗🍪

  5. L💖VE is in the air.

  6. Welcome to my 👑dom.

  7. Don’t study me. You won’t graduate.🎓

  8. Kanje attitude with Drake feelings.😭

  9. ☕Stressed, blessed, and coffee obsessed.☕

  10. Having the time of my life.⏰🎉

Instagram Bios for Girls

  1. My standards are high… just like my heels.

  2. I’m a woman with ambition and a heart of gold.

  3. Sometimes depressed, stressed, but still well dressed.

  4. Me: Happy girls are the prettiest. Also me: I’d like to buy 15 lbs of makeup please.

  5. I’m not perfect but stories are always better with a touch of imperfection.

  6. Girls don’t wait for the prince anymore. They just pack and travel the world.

  7. Today’s mood is brought to you by lipstick and coffee.

  8. Sweet as sugar, tough as nails.

  9. Keep your heels, head, and standards high.

  10. Life is not a fairytale. If you lose your shoe at midnight, you are drunk!

Instagram Bios for Guys

  1. I’m out here hustlin’ to claim what’s mine.

  2. Don’t like me?  Don’t care.

  3. Risk-taker. Adventurer. Globetrotter.

  4. I was born to… do exactly what I’m doing today.

  5. Catch flights, not feelings.

  6. In a world of worriers, be the warrior.

  7. Seas the day.

  8. I regret nothing you see in this feed.

  9. Have no fear, let’s grab some beer.

  10. Wishin’ I was fishin’.

Business Instagram Bios

  1. Putting customers first since [insert year here].

  2. 👇 FLASH SALE THIS WEEKEND ONLY – 50% 👇

  3. Official home of [brand name] on Instagram.

  4. Contact us at: [email address].

  5. We 💜seeing your purchases! Tag us @[YourInstagramName], #[YourHashtag].

  6. Great selection of [type of products] merchandise.

  7. Click the link below to shop our Instagram.

  8. 🌎 Free international shipping.

  9. Here at [business name], we believe in [brand ethic].

  10. Check out our best sellers below!

A girl with glasses and a black shirt.

A great Instagram bio should express your personality and leave a little mystery in between.


A Better Bio for a Better Instagram

Crisis averted. You no longer have to undergo a painstaking soul search attempting to answer the ever-elusive question, “Who am I?” We hope with this blog post that you’ve learned a bit more about how to compose an effective Instagram bio, and maybe even a little about yourself.

If you still feel lost when it comes to your Instagram profile, give us a call. We here at Unruly Agency are here to help you make the best Instagram profile that suits you best. Take a look at some of our model’s Instagrams and you’ll see what we mean.

Regardless of what you decide to put in your Instagram account bio, whether it’s a short clever phrase, a bio template, or an informative blurb about your business, make sure to convey your humanity. We often get into the habit of copy/pasting trends that we end up tailoring our lives to. But the absolute most important thing is that you are conveying who you really are. That is the golden factor that will ensure plenty of loyal followers, without fail. See you on Insta!

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