50 Amazing and Intriguing Twitter Statistics
Twitter is one of the most prominent social media platforms as well as one of the oldest. In that long history, a lot of things have happened, some of them are amazing, and a few of them might be unbelievable. All that data has plenty of amazing statistics that accompany them, but to discuss all of them would take ages. To save you having to look them up yourself, here are some of the most interesting Twitter statistics that are all 100% true.
50 Amazing Twitter Statistics
1. Twitter CEO Jack Dorsey sent out the first tweet on March 21, 2006. While not quite a statistic, it is a fun fact, and what better place to start the list than with the beginning of Twitter. Dorsey somewhat unfairly got this honor because he made this tweet before Twitter was available to the public.
2. As of early 2019, Twitter has over 330 million active users. That may sound like a lot, but it still pales in comparison to Facebook and Instagram. There is always room for growth in the digital world. Speaking of…
3. Twitter projected that its user base was going to grow by 0.3% in 2020. That may sound like a small growth rate, but 0.3% of 330 million is almost 100,000 people. The fact that Twitter continues to grow consistently is impressive in its own right.
4. Of Twitter’s 330 million users, only 145 million daily users are monetizable. In normal people terms, that means that less than half the regular users see ads, or, as Twitter likes to call them, Promoted Tweets.
5. About 15% (48 million users) of Twitter’s active accounts are from the United States, making it the nation with the most Twitter users. That’s why the trending page is often full of things relating to events in the US, even when a user isn’t from there.
6. Japan is the country with the second most Twitter users, with 38 million, making them a fairly close second to the US. After that, total Twitter followers by country drops off significantly. The third-place country is the UK with only 14 million.
7. Nearly half of all US residents aged 18-24 either currently use Twitter, or have used it in the past. Of the primary social media platforms, Twitter tends to be more popular among younger adults. Its popularity drops off but remains fairly consistent in comparison platforms like Reddit or Facebook.
8. Weirdly enough, despite there being a large concentration of young adults, the median age for Twitter users is 40 years old, based on the most recently available data.
9. Twitter users report a higher average income than the general US population. This is likely related to the fact that Twitter users also have a higher average level of education. There might also be a correlation to people with higher incomes having more leisure time to spend on social media.
10. Twitter users tend to be more left-leaning in their political ideologies. 36% of Twitter users identify as Democrat, and 60% identified as Democrat-leaning. For comparison, 21% of users identified as Republican, and only 35% identified as Republican-leaning.
11. 80% of all tweets are made by 10% percent of users, at least in the US. Twitter pays the most attention to their US users since they are the largest group.
12. Of the 10% most prolific Twitter accounts, there is a 65% chance the user identifies as a woman, and 69% of them say they most often tweet about politics. Of this group of people, roughly 615 consider themselves to be Democrats.
13. Unsurprisingly, the more active Twitter accounts often have more followers. An active account can have nearly 20x the followers and 70x the favorites. There doesn’t seem to be a direct conversion as far as the amount of activity and number of followers or their engagement.
14. 13% of US Twitter users keep their accounts private. They also tweet more on average than non-private accounts, which is a bit odd, and there isn’t a known reason for this. Also, a disproportionate amount of private accounts belong to women.
15. Twitter reports that ad engagement is up 23%, while ads cost per engagement is down 12%. That may sound like a bunch of corporate mumbo jumbo, but it simply means that advertising on Twitter has gotten way more effective than it is in other places
16. Video ads in Promoted Tweets are almost 50% cheaper in terms of cost per engagement than they are on other social media platforms. That’s great for advertisers since video ads are typically way more expensive to produce than any other form of advertisers.
17. The average Twitter user spends 26% more time with advertisements than users on other platforms. This is most likely due in some part to the fact that Promoted Tweets don’t look like ads as much as the ads on other platforms. The more statistics on this come out, the better Twitter seems like a platform for advertisers.
18. Ad content made by influencers gets more attention on Twitter when compared to other platforms — total view time with this type of advertising is up 24% over other social media sites. If you are seeing this data and are considering pairing with an influencer to promote your brand, check out this helpful guide.
19. Twitter users report being more receptive to brands that are transparent and inclusive. In a recent study, 60% of Twitter users believe brands can be more relevant with inclusion, and 47% percent of Twitter users say they prefer relevant brands. That is helpful info for brands that are looking to use Twitter as an advertising platform.
20. Using hashtags can increase post engagement by up to 100%. Makes sense for the platform that made the hashtag iconic to benefit from its use. For influencers, don’t go crazy with them. Using more than one or two hashtags has shown to drastically reduce engagement the more of them you use.
21. 25% of Twitter accounts with some of the most Tweets use automation for their accounts. Even some of the less prominent accounts, about 15% of them, still use some form of automation to make sure they keep up consistent content creation. So yeah, don’t be afraid to use some shortcuts to help you along the way.
22. It is estimated that Twitter users watch a combined total of 2 billion videos per day. What makes that number even more absurd is the fact that it is a 66% increase from the previous year. No one is quite sure why there was such an explosive increase in video viewing on Twitter.
23. For all you aspiring influencers out there, Tweets with videos have been shown to net up to 10 times the engagement of non-video Tweets. Combine this trick with a few well-selected hashtags, and you are on your way to racking up some excellent engagement numbers, which is one of an influencer’s most important selling points.
24. Continuing the video points, around 93% of the videos that get viewed on Twitter, are done so on mobile. Those numbers might be a bit skewed since they come from Twitter’s internal data, and they aren’t clear how they define such data. Still, mobile video viewers are a safely overwhelming majority, so making sure your videos are mobile optimized will go a long way.
25. Roughly 12% of Americans use Twitter as a news source. That might sound low, but that is in proportion to all Americans, not just Twitter users. Looking at the numbers in that perspective, it works out that about 70% of Twitter users read the news on the platform.
26. 391 million Twitter accounts do not have any followers at all. Despite all those accounts dragging the average down, the incredible number of followers top accounts have kept the curve from being dragged down too much. The mean number of followers per account is about 707.
27. As many people use Twitter now, the number of lifetime accounts is absurd. Over 1.3 billion Twitter accounts have been created across the platform’s lifetime. Of those 1.3 billion accounts, 44% of them were abandoned or eventually deleted without ever sending a single tweet.
28. For those that aren’t fans of doing math in their head, the above numbers work out to mean that only about 550 million accounts have ever actually sent a tweet. Keep in mind, that’s just the criteria of a singular tweet. The number drops off dramatically each time you raise the bar by just one more tweet.
29. Reflecting on the video data from earlier, about 80% of the regular active users access Twitter from a mobile device. That shouldn’t be too surprising. Twitter used to rely heavily on mobile phones and SMS to drive popularity, and most people probably maintain that association.
30. Of course, a large amount of this data is reliant specifically on account metrics, and it is estimated that up to 500 million people access Twitter each month without ever logging into an account. Makes you wonder how the data might get affected if these people could be accounted for.
31. The account with the most followers on Twitter is held by former president Barack Obama. His account has over 110 million followers, and he has held the first place slot for a while over the likes of Katy Perry, Justin Bieber, Christiano Ronaldo, and Rihanna.
32. Speaking of Presidential Twitter accounts, based on Twitter’s measure for influence, Donald Trump has shown to have the second most influential Twitter account — beaten out only by Taylor Swift. Trump had a significant Twitter presence before becoming President, and it is unclear just how much the office contributed to his current influence on the platform.
33. Following a similar thread, though the majority of Twitter users are found in the US and Japan, 83% of world leaders have active Twitter accounts.
34. Nearly 25% of all verified accounts on Twitter are attributed to journalists. If you aren’t familiar with verified accounts, they are accounts that reach a certain level of popularity that can prove to Twitter that they are who their account says they are.
35. One of the bigger talking points of late is the number of fake accounts or “bots” that are on Twitter. Despite the team’s best efforts to crack down on this, Twitter’s internal data suggest there are still around 23 million active accounts that are bots.
36. Since Twitter keeps getting larger, Tweet volume keeps going up. The most recent measurements show that about 500 million total tweets get sent out every day. To put that on an easier to comprehend scale, that works out to around 6,000 tweets every second.
37. The above stat is just on the average day; there are plenty of events that shatter that record in terms of tweets per second. Sports events are typically some of the top occurrences, but the number one event by a large margin was a TV airing of Castle in the Sky in Japan, with a whopping 25,088 tweets per second.
38. Japan continues to hold the top spot in Twitter metrics when it comes to the most retweeted tweet of all time. A Japanese billionaire offered cash prizes to people that responded to his tweet, and thus far it has accumulated over 5.5 million retweets.
39. From the time that Jack Dorsey sent out the first tweet, it took only 3 years, 2 months, and 1 day for someone to send out the billionth tweet.
40. Similar to how tweets with videos will receive boosted engagement, tweets that have pictures average 150% more retweets than just plain text. In a format where you are bound to only 280 characters, a picture might be worth more than a thousand words.
41. Like you have probably gathered from some of the other stats, Twitter makes for an excellent marketing platform, and most companies have picked this up. 66% of all US companies with 100 or more employees use Twitter as a marketing tool.
42. Twitter users love when brands engage back with them. 77% of users feel more positive toward a brand when their tweets get responded to by that brand. Additionally, 60% of users expect a response to their tweet within the hour, but the average brand response time is 1 hour 24 minutes. Here would be a great opportunity to stand out from other brands.
43. Speaking of brands, 80% of users have mentioned a brand in their tweets at least once. A Twitter survey also found that 54% of people had taken action toward a brand after seeing it mentioned in a tweet.
44. Twitter reports that 58% of top brands have over 100,000 followers on their Twitter accounts. How they define “top brands” is a bit unclear, but most people can probably tell whether or not a brand is a big deal.
45. 92% of the company accounts on Twitter send out more than one tweet per day. 42% of accounts average 1-5 tweets per day and only 19% go so far as to average 6-10 tweets per day.
46. Brands and companies have taken a clear notice of how useful Twitter popularity can be. In 2017, a total of 70 million dollars was spent on Twitter ads alone. Since then, customer service conversations on Twitter have increased by 250%.
47. The investments by these companies are probably paying off. In a user survey, Twitter found that 76% of users were more likely to recommend a company or brand after a pleasant customer service interaction on social media.
48. While the total amount of time individual users spend on Twitter per day varies wildly, Twitter analytics found that most people spend just under 4 minutes on the platform per session. Given this, combined with the fleeting nature of a tweet’s relevance, the importance of ensuring your tweets get people’s attention cannot be overstated.
49. Emojis also have a placer on Twitter. Of the 4 most commonly used emojis, 3 are used to convey positive emotions. The number one emoji, the “face with tears of joy,” has been used over 2 billion times. Unsurprisingly, this particular emoji along with other positive ones see a spike in usage around the weekend.
50. The final fact is less about collected data and more about a fun hypothetical. As you have read thus far, Twitter has an incredible amount of data flowing through it at any given second. The craziest part? Twitter is nowhere near capacity. According to Twitter itself, they already have the technical infrastructure necessary to handle up to 18 quintillion accounts. That’s an 18 followed by 18 zeros. There is likely no way to verify this for sure, but it is sure is an insane number to try and wrap your head around.