The debate of whether or not it’s a good idea to like your own posts on social media has been going on for years. On the one hand, some people think that it can come across as conceited, and even as a way to cheat the system like paying for Instagram followers. On the other hand, a like is a like, and why shouldn’t you be your own biggest fan? After all, if you’re putting out content that’s deserving of likes, then adding your own shouldn’t be an issue. We’re going to share 7 excellent reasons why you should in fact like your own Facebook posts.
1. Every Like Counts
No matter who it comes from, a like is a like. Adding one more like to your posts might not seem like much, but they all add up. The value of a single like is negligible, but it’s the single likes which combine to become 100, or 1000, and no-one can deny that these many positive interactions have value.
Getting more likes drives up your reach, and have plenty of benefits when you amass a few. The only thing to note is that liking your own posts can skew your conversion rates, as your own like won’t lead to any sales. However, all you need to do is factor this in and you’re ready to benefit from the extra like.
2. To Gain Additional Exposure
If we’re talking about posts on a business account that you run, you should absolutely like them using your personal account. You can use your business account too of course for reason number 1, but liking and interacting with your personal account has a whole different range of benefits. Let’s explain why.
When users like a post on Facebook, the social media platform selects a few names to display as having liked the post. Facebook’s algorithm gives preference to friends who like the post, so when you see that someone you know was interested, you’re more likely to give the post more attention yourself. A business page liking posts from its own account and having the name displayed as “liked” may not be beneficial, but personal accounts are a whole different story.
When you use your personal account to like a post made by your business, it will show it to your friends who aren’t even following the page. This can be a huge amount of exposure all for the price of a single like. The activity you complete on Facebook is shown to friends even if you don’t use the share button. It’s not 100% that the activity will appear, but it’s still worth it for potential exposure.
3. You Might Seed Engagements
If you publish a new social media post that you’ve been working hard on, it can be disheartening not to see it begin amassing interactions. Likes and comments are quite difficult to come by, especially on a fresh post that has no engagements so far. Luckily, the powers of herd psychology could help you out.
The most difficult like to get is always the first, so make it easy by doing it yourself! After that, other users will feel more comfortable interacting with a post that already received attention. The snowball begins rolling and soon enough, you’re flooded with interactions, and conversion rates are rising. Don’t waste this opportunity by not liking your own post.
4. To Test Social Sharing Buttons
Social sharing buttons are a fantastic tool used on a number of popular blogs and websites. They show how well a post or product has been done on various social media platforms by displaying the number of interactions. The buttons are integrated into sites and can be clicked on to navigate to the social media page, an important part of gaining impressions. Watch this video to learn more about social sharing buttons.
The numbers on social sharing buttons aren’t updated constantly. That means you post may have 100 likes on Facebook, but display as only 20 on a secondary website. A fantastic way to test how long it takes and how effective your strategy is is to like your own Facebook post as soon as it’s published. Then, wait for your social sharing buttons to update and compare the effectiveness of this strategy.
5. To Test Facebook Insights
Just like social sharing buttons, Facebook Insights isn’t always the fastest to update. This analytics platform can be even more important than sharing buttons as you might use the data to make serious business decisions. When you figure out how long it takes for new likes to be recorded, this information can be very valuable.
You’ll be able to calculate time delay and check it’s not causing issues in your data. You can also track Facebook’s projected growth for your future posts, which gives you feedback on your performance. Liking your own post improves these numbers, which can be a reassuring benefit.
6. You Raise Your Average Reach
Businesses on Facebook used to use the “ticker”, a now-removed feature, to force their content onto their friends’ news feeds multiple times. The post would appear when published, then again with each new interaction. The ticker is no longer featured on your Facebook homepage, so users had to find another way to push up their reach and interactions.
By liking your own posts, you’re technically improving your baseline reach. Facebook’s algorithm probably has some measures against this because the person you’re reaching is technically yourself, but still, there are some hidden benefits. An average reach slightly higher than the baseline means more interactions and better engagement metrics.
7. All Publicity is Good Publicity
As we said, social media users often argue about whether liking your own post is correct. If they happen to start one of these arguments in your comments, who’s complaining? Even if users are calling you out for being the first to like your own post, every comment is an engagement. Facebook doesn’t care about the contents of the comment, only that it was made under your post, increasing the activity and value of the content. Like using multiple hashtags on Instagram, people may not like it, but there’s no denying it’s effective. If you’re reaching people and bringing visitors to your page, there’s always a better chance of reaching your target audience.