Complete Guide to Social Media Image Sizes in 2020

The more the internet becomes the global medium for news, entertainment, and even shopping, the more the need for images. More importantly, the bigger the need for a proper understanding of images, image size, and how to use them in different social media platforms. Check out Unruly Agency for more tips on how to get the best content and the best return on your social media.

Facebook Social Image Sizes

Facebook is the world’s biggest social media platform. For this reason, it is important that you know how to format your images on the site.

Perhaps the most important picture you will ever put on the site is your profile picture. Your profile picture will act has an avatar for everything you do on the site – your posts, your comments, and everything else.

So here are the guidelines for your Facebook profile picture:

Facebook Profile Picture Guidelines:

  1. Facebook profile picture size: 180 x 180 px

  2. It needs a minimum width of 180px

  3. It can have a height below 180px, but the image will not be clear

  4. It has a 1:1 aspect ratio

There used to be different guidelines for your business page; however, that is no longer the case. Regardless, here are the guidelines for your Facebook business page:

Facebook Business Page Guidelines:

  1. Facebook business page profile picture size: 180 x 180 px

  2. It needs a minimum width of 180px

  3. It can have a height below 180px, but the image will not be clear

  4. It has a 1:1 aspect ratio

The cover photo was introduced in 2011. It refers to the large picture that stands at the top of your profile, and it gives you a chance to have a larger picture and maybe not only of your face or profile. Here are the guidelines:

Facebook Cover Photo Guidelines:

  1. Facebook cover image size: 820 x 312 px

  2. Minimum width of 400px

  3. Minimum height of 150px

  4. All of these dimensions apply to page cover photos

The Facebook shared image refers to the image that appears when you share a clickable link. If there is not a picture you already set up, Facebook will pull a picture from the link’s content. It is important to get this right since it will be the first visual that might make people want to click on your link. Here are the guidelines:

Facebook Shared Image Guidelines:

  1. Facebook shared link image size: 1200 x 628 px

  2. You have to consider how the image will fit with your content’s title and description

  3. If a picture isn’t set, Facebook will try and pull one in from your content

  4. The picture aspect ratio is 1.9:1

  5. Facebook shared image size: 1200 x 630 px

If you’re putting an odd-sized picture on Facebook, then it is important to know what the limits are. Here are the guidelines:

Facebook Taller or Shorter Pictures Guidelines:

  1. Maximum height of 1800px before images are cropped.

  2. Recommended aspect ratio is 3:2

  3. Facebook will auto crop or resize if you go over limits, so always test your image

  4. Facebook event cover image size: 1920 x 1080

If you would like to share videos on Facebook, there here are the guidelines:

Facebook Video Guidelines

  1. Minimum width is 400x

  2. Minimum height is 150px

  3. Aspect ratio is 16:9

Also, check out this article on how to optimize your Facebook page preview in the feed.

A girl on Twitter.

Twitter Social Images Sizes

Twitter is another ridiculously large platform. It sports 330 million users.

Although Twitter is still a social media platform, it does work slightly differently to Facebook. It is faster and snappier, meaning that the need for pictures is even greater.

Tweets with images get 150% more retweets than their imageless counterparts. So let’s learn how to format them, starting with your profile picture.

Here are the guidelines for your profile picture on Twitter.

Twitter Profile Picture Guidelines:

  1. Twitter profile picture size: 400 x 400px

  2. You have to remember that the profile picture will be circular

  3. There’s no minimum on image size but images will get pixelated the smaller they get

  4. Aspect ratio of 1:1

  5. Twitter regular image size: 1024 x 512px

You might need to upload shorter or taller pictures onto the site at times, depending on what you are using it for. So here are the guidelines for these types of pictures:

Twitter Taller or Shorter Picture Guidelines:

  1. You have to stick to the 2:1 aspect ratio to ensure the whole picture is shown.Taller images will be displayed up to 506px in height before getting cropped

  2. The maximum file size is 5MB for images and 15MB for GIFs

  3. Twitter header photo size: 1500 x 500 px

You are also allowed to put large pictures on the site, which is especially useful if you are a business. So here are those guidelines:

Twitter Large Picture Guidelines:

  1. Essentially, you have to beware that the image will be responsive based on the screen it is viewed on, so choose with variation in mind

Instagram Social Image Sizes

Instagram is mostly all pictures. It is one of the most image-based website on this list, and it is also one of the largest image-based websites in the world. So for this one, it is extra important to understand the rules, starting with your profile picture.

Your profile picture will display on the app at 110 x 100 px but will be larger on the desktop. Using a 180 x 180 image will ensure it looks good across all devices. Here are some more guidelines on profile pictures on Instagram:

Instagram Profile Picture Guidelines:

  1. Instagram profile picture size: 180 x 180 px

  2. Aspect ratio of 1:1

  3. You have to remember that the logo will be cropped to a circle

  4. You can’t use PNG when changing your picture on a desktop

For any photo that you post on your feed, there are different guidelines. Here they are:

Instagram Picture Guidelines:

  1. Instagram photo size: 1080 x 1080 px

  2. 1080px is your limit. Anything over that and you will have to crop your image

  3. Always remember that how it looks on mobile is more important than how it looks on desktop

  4. Instagram thumbnail image size: 1080 x 1080 px (1:1)

If you’re using Instagram for business, it is even more important to get this right. People will judge your product by the looks of its photo, and if you have a wrongly formatted photo, that might cost you some clients.

Also, check out this article on how to add camera roll photos to your Instagram story.

LinkedIn Social Image Sizes

LinkedIn is a professional website for employers and employees alike to connect with each other. Although there is less sharing of images on this site, since it is for you to connect with your professional peers, it is important that your images look good.

With that in mind, here are the guidelines for your LinkedIn profile picture:

LinkedIn Profile Picture Guidelines:

  1. LinkedIn profile picture size: 400 x 400 px

  2. Images smaller than 400×400 will work, but risk being cropped/pixelated

  3. You have to remember that the image will be cropped into a circle

  4. LinkedIn lets you do some zooming and cropping when you choose your photo too

Your background header on LinkedIn is also important. It is a massive space, not unlike a cover photo on Facebook, where you can show what you are all about. It is important to be mindful that this space requires a more professional photo than a Facebook cover picture, however.

Here are the guidelines:

LinkedIn Background Header Guidelines:

  1. LinkedIn background header image size: 1584 x 396 x

  2. You have to remember that your profile picture will poke through from below

  3. Also, keep in mind when choosing your picture that the image comes out pretty thin

If you are running a business, having a company profile can be really beneficial. The company profile isn’t too different from a regular profile, except that pictures are a bit smaller.

Here are the guidelines:

LinkedIn Company Profile Picture Guidelines:

  1. LinkedIn company profile picture size: 300 x 300 px

  2. It comes out slightly smaller than the personal profile at 400 x 400 px.

  3. The image will either be a square or cropped into a circle depending on where it appears on the site.

  4. If you include text, make sure it’s actually legible.

  5. LinkedIn Square Company Profile Picture: 300 x 300 px

Your company cover photo is also important. It can be a logo or a corporate picture, but it will help boost your profile’s visibility as well as people’s confidence in your company.

Here are the guidelines:

LinkedIn Company Cover Image Guidelines:

  1. LinkedIn company cover image size: 1536 x 768 px

  2. Minimum of 1192 x 200 px

  3. Keep in mind the fact a lot of it will be obscured

Lastly, the hero image refers to the ‘Life” tab company pages often have if they have signed up for the platform’s paid recruitment service.

It’s used to show off the type of corporate culture you have at your company, so it is important to have good, welcoming pictures so recruits will want to apply.

Here are the guidelines:

LinkedIn Hero Image Guidelines:

  1. LinkedIn hero image size: 1128 x 376 px

  2. Aspect ratio of 3:1

  3. This only applies if you have the Life tab on your company page


A person on Youtube.

YouTube Social Image Sizes

Although Youtube is a platform that is essentially focused on video and video formats, images are still important on this site. If you a Youtuber, or simply posting videos on youtube, then you have to understand how to make your page look attractive to people who might want to go looking for your videos.

The most famous Youtubers do this well, and they get more attention on their videos for it. So let’s start with your profile picture, which will be displayed on every video you post.

Here are the guidelines for your Youtube profile picture:

Youtube Profile Picture Guidelines:

  1. YouTube profile picture image size: 800 x 800 px

  2. You can upload smaller than 800 x 800, but you risk a low-quality image

  3. Accepted formats are JPG, BMP, PNG, or GIF (but not animated GIFs)

  4. The profile picture will be cropped into a circle

Also referred to as ‘channel art’, this will sit at the top of your YouTube channel. It can be a fantastic way to show people what both you and your channel are about.

It is not referred to as ‘channel art’ for no reason. Many YouTubers will often have quite elaborate cover pictures to draw attention to their channel.

Here are the guidelines for your channel cover picture:

Youtube Channel Cover Picture Guidelines:

  1. YouTube channel cover image size: 2560 x 1440

  2. Maximum file size of 6MB

  3. This will be seen on many devices, so 2560 x 1440 px ensures it will look good across them all

  4. 2560px is the maximum width

When you upload a video, YouTube can just pick a frame from it as the image preview. However, if you’re looking to become a professional on Youtube or if you are posting videos for your company on there, then you should most likely create a separate photo to use as your thumbnail.

Look at how other Youtubers use thumbnails to draw attention to their videos. Here are the guidelines:

Youtube Preview Thumbnail Guidelines:

  1. YouTube image preview thumbnails size: 1280 x 720 px

  2. 16:9 aspect ratio

  3. You have to try to keep it under 2MB

  4. There is a minimum width of 640 px

Pinterest Social Image Sizes

Pinterest is another very visual website. The website is almost entirely pictures so it is extra important to be completely literate on the type of images you can upload.

Pinterest is quite useful for companies that sell products such as wedding decorations and home decorations. It is prime real estate for retail companies. This is why it is important to post the best pictures that you can.

Let’s start with profile pictures. Here are the guidelines:

Pinterest Profile Picture Guidelines:

  1. Pinterest profile picture size: 240 x 240 px

  2. Minimum sizes of 120 x 80 px or 80 x 120 px

  3. The image will be cropped into a circle

  4. Must be below 10MB

Pin images are the ones that drive traffic to your website. This is where you can post pictures about what you’re selling, or just general pictures that you enjoy. Here are the guidelines:

Pinterest Pin Image Guidelines:

  1. Pinterest pin image size: 735 x 1102 px

  2. Pins sit in portrait mode, usually with an aspect ratio of 1:1 or 2:3

  3. In the feed the height will be clipped to the 2:3 ratio

  4. On a board, the height can be much longer

  5. Sticking to the recommended size, or the 2:3 ratio, will have the best results

  6. Pinterest board preview image size: 600 x 600 px

Boards are a collection of images, and having a good board cover image can help users understand what’s in the board and entice them to click. These are the guidelines for Pinterest board cover pictures:

Pinterest Board Cover Picture Guidelines:

  1. Your cover image will sit as a square with two other pins on the right

  2. Using the board ‘Edit’ function you can set the cover

Google+ Social Image Sizes

Google+ is yet another social media website that promotes connection, both social and professional. As with all the other social media sites mentioned on this site, it is important to understand how to use it.

Let’s start with the profile picture. Here are the guidelines:

Google+ Profile Picture Guidelines:

  1. Google+ profile picture size: 250 x 250 px

  2. There is no minimum size, but anything below 250 x 250 will get pixelated/cropped

  3. 1:1 aspect ratio

  4. It will be cropped to a circle

Again much like the Facebook cover photo, Google+ allows you to add a large picture to your profile so that you can show what you or your company is about. Here are the guidelines:

Google+ Cover Picture Guidelines:

  1. Google+ cover image size: 1080 x 608 px

  2. Minimum width of 480px

  3. Note that when you first land on a page you need to scroll up to reveal the whole image

  4. The bottom of the image will be obscured by your profile picture

As mentioned earlier, Google+ is a very visual platform so you’re allowed to share pictures. Here are the guidelines for shared images:

Google+ Shared Image Guidelines:

  1. Google+ shared image size: 497px width

  2. Images will be resized if they exceed 497 x 787 px

  3. 12:19 ratio

  4. Images with a small width than 497px will be stretched out to fit

Hopefully, this information can help you promote your content and yourself much better on social media. And you should check out Unruly Agency for more info on this topic!

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