Technically speaking, Youtube is the second largest search engine in the world, second only to Google itself. Around the world. Billions of hours are spent by people watching videos on Youtube, and that barely scratches the surface of all the content available on the video streaming site.
Given how well video content does for engagement on social media sites, and the practically limitless well of it, it’s easy to see why so many people would want to turn to Youtube as a resource for the content on their Instagram profile.
Also, as we have discussed in our analysis of social media influencer income, Youtube and Instagram are the two most prominent platforms for social media influencers that earn a living through their content.
Why Use Youtube Videos When Instagram Already Has a Video Option?
Going through this process seems like a lot of unnecessary work when you can just take a video inside Instagram or upload one from your camera roll -- which is a key step in being able to post gifs to Insta.
The key is to think about it as more than just a way to get a video on your Instagram account. There are plenty of great opportunities and reasons for posting Youtube videos to your Instagram account:
Preview Longer Content / Teaser Trailers
Short videos do well on platforms like Instagram, but the longer you make them, the less likely they are to drive engagement. Youtube doesn’t suffer from this problem nearly as much -- to a certain degree, longer content does better on Youtube.
So, if you have a short teaser for a much longer video, you can put the trailer on Instagram to get better results than posting the whole thing. If you happen to be the creator of the Youtube video as well, you get a bunch of bonus traffic from this method as well.
Mashups / Highlights Videos
If you have a bunch of older videos, posts, or moments you want to highlight, this is a great way to get some extra attention on them without having to do a ton of extra work. People who stream on Twitch put up highlight compilations every so often on Youtube to attract viewers, and there are plenty of people that like doing a general reflection on the year.
Or maybe you want to do something silly like a compilation of some embarrassing moments. However, you choose to mashup your older videos, compiling them into a video and putting it on Insta usually gives you some useful bonus engagement.
They say a picture is worth a thousand words, and a video is more or less just a compilation of a thousand pictures. Maybe you were talking about a weird scene from a TV show that no one believed existed, or you mentioned a funny video you saw in an earlier post and wanted to let your followers know what you were talking about.
We’ve all had to deal with not being able to describe a video as funny as it was. Whatever your reasons, videos are a great way to ensure your audience that you are not making things up, and Youtube will usually have the content you are looking for on hand, saving you the trouble of cutting a video yourself.
A Note Before You Starting Posting Videos to Your Instagram Account
You can get into some sticky situations with content ownership and posting things without permission. Furthermore, if you are a brand ambassador with strict non-competition guidelines, you can get into trouble with your brand if you post a video that contains a promotion for one of their competitors.
If you are simply trying to post your own Youtube content to your Instagram as a form of cross-promotion, then these complications will probably never come up. The trade-off for putting in extra work to make the Youtube videos yourself is not having to put much work into worrying about if/can you post that content to your Instagram.
If you are posting someone else’s content, do your homework; make sure there is no content in the video that would be risky for your to post. Furthermore, it is always a good idea to ask for permission from the video owner to post it on your Instagram. People rarely turn down a chance at free promotion, but if they say no, you need to respect their wishes.
And no matter what, if you are posting someone else’s content, CREDIT THE CREATOR. You can add a caption, tag them in the post, shout them out in a separate post, anything that lets people know who is responsible for the content you are borrowing to benefit your Instagram account.
Posting the Video, Step-By-Step
Whenever there is a function that Instagram does not innately have, but a lot of people want, you can almost guarantee someone has made a third-party app for it. Getting Youtube videos onto Instagram is no exception. There are plenty of apps that can get the job done, and most of them have the same function -- downloading the video off of Youtube as a file that you can share to Instagram as if it was a video from your phone. For the sake of making the explanation easier, we’ll be using Video Get.
Download your video-downloading app of choice, then open it up. Select the “File” option to add a file to the app. Select “Download Browser.” This will pull up an internal search engine where the URL is at the bottom of the screen.
Use the search engine to go to Youtube, and use Youtube’s built-in searching function to find the videos you are looking to download. Alternatively, if you already know the exact URL of the video you want to download, you can enter it into the search engine at the bottom of the screen.
Click on the video that you want to download, and there should be a pop-up window that comes up. Usually, there will be a long file name that will show up, but you can ignore it and hit the “Download” button. This will save the video into whatever app you were working in.
Instagram Video Length
If you download a Youtube video that is longer than 60 seconds, you will have to trim it down to post it on Instagram. Most of the apps for downloading videos will allow you to edit them inside the app.
If not, you’ll have to do some editing in a separate app or on your phone itself. Once you have that taken care of, you can continue with posting the video.
If you haven’t already, move the video from the file-downloading app onto your phone. To do this, open the video in the app, tap the options icon, and select “Save to camera roll.” Sometimes you will be given a choice as to what kind of file to download it as, and whenever possible, choose mp4.
From there, it is as simple as posting a video from your camera roll to Instagram with the “Share” feature. You can add filters, hashtags, a caption, stickers, or a location if it needs one.