Scrolling Instagram may feel like second nature, but its built-in search engine can be pretty limiting. Multiple hashtags make finding your best demographics and top tags a breeze, but how to get around the Instagram app’s one-track search bar? We’ve got you covered. Read on for our quick guide on searching with multiple tags!
Hashtags are nearly their own little language, and hashtag literacy is a must-have for the aspiring influencer. First introduced on Twitter as an easy means of searching through text, Chris Messina pitched the idea to his friends and followers and the concept took off. Twitter staff quietly incorporated the idea into their coding afterward, and the rest is internet history. Now, it’s nearly impossible to imagine social networks without hashtags — and luckily for us, searching for and utilizing Instagram hashtags effectively is now an easy way to create relevant posts.
Why Should I Add Hashtags?
Hashtags can connect users to their interests. But most importantly, it puts your posts on the map for anyone using a hashtag search. By adding relevant hashtags, you make your page easy to find for new browsers, followers, and potential clients.
Understanding the Instagram algorithm is essential, and hashtags play a big role in optimizing your posts and increasing your social media value. Hashtagged posts connect you to a wider range of algorithms and Instagram user groups and gain a minimum of 12.6% more engagement.
Just like fashion, certain hashtags can fall in and out of style. Using trending hashtags is a great strategy for gaining exposure and keeping your posts relevant. Who doesn’t want their Instagram account to stay in #Vogue?
What Are the Best Ways to Use Hashtags?
If growth is your goal, always keep your Instagram profile public. Tagged posts won’t appear on popular hashtag pages if the user is set to private, which puts all your work to waste.
Always double-check your tag lists to ensure none of them are banned. Nearly all of the Insta-search engines listed below can help you check!
Tags perform differently in comments vs. captions, so never put hashtags below your post in a comment. Reply to comments in the first 24 hours to potentially be featured as a top post on the tag’s page.
You can only add up to 30 hashtags per post and 10 per story, so be sure to search for the best hashtags and choose wisely. 7 hashtags per post is generally the best.
Tag your Instagram posts with current and relevant hashtags. Some influencers will use random tags in the hopes of attracting more followers. But for reaching your top demographic, it’s best to stay true to you and your brand!
Be mindful of branded vs. community hashtags. Brand-specific hashtags can help you interact with campaigns and customers, while community hashtags help you appeal to like-minded users. Research your top brands and influencer pages for ideas on which tags to use.
How Can I Search for Multiple Hashtags?
When you’re hunting for the best hashtags, it can be hard to find relevant posts in Instagram’s sea of influencers. Even worse, some aspiring users can clutter Insta posts with unrelated hashtags — #TruckLife on a brunch pic, for instance — that confuse users and make it difficult to navigate hashtag pages. The more hashtags you search for, the more targeted your results will become. For the savvy influencer doing their digital marketing research, finding the right set of hashtags is a definite to-do.
Unfortunately, Instagram has no multi-tag search features, and recently removed their similar, recommended tags on result pages. Whats an Instagrammer to do? Fortunately, each of the options below can help fill Instagram’s gaps!
This super-simple Instagram website is ultra-intuitive, free to use, and an absolute godsend. Just type a hashtag or two into the search bar, and you’ll receive an automatic set of related, high-performing tags for you to use. The more hashtags you search, the more tailored your results will become.
The app has an instant copy/paste for easy captioning, as well as a free performance ranking for listed hashtags. Display Purposes also offers a global map feature, which can help you find local geotags, and a graph feature, which creates cats-cradle style word maps of related hashtags.
2. All Hashtag
Another free site with plenty of features, All Hashtag is a bit more cluttered but equally helpful. Their hashtag generator feature allows you to punch the topic of your choice into the search field and select from top, live, and random rankings of related tags. If you want numbers-driven tags that will optimize your content, look no further.
Better yet, All Hashtag offers a daily ranking of common hashtags for a variety of demographics, performance analytics for specific tags, and even a free hashtag creator which automatically converts plain text captions to tagged topics. The sheer amount of data can be a bit overwhelming, so be sure to play around with the features to get the most out of your tags!
One of the newest Instagram search engines to be released, this free site offers highly comprehensive management tools for ultra-tailored hashtags. Although you have to search for each tag individually, you can collect tags into custom groups which are promptly analyzed for peak performance. The collective data set is exported (for free!) to a downloadable document.
In addition to their hard numbers, Meta Hashtags offers plenty of top tips for tag usage and a constantly-updated list of Insta-banned tags. Although their one-by-one search box can be a little frustrating, this web app is definitely helpful for boosting your brand or small business.
Using hashtags can be easy, but using them well takes time and research. Don’t get overwhelmed by popular Insta users with dozens of tags choking up their posts: Focus instead on your brand, content, and growth goals. Be sure to search multiple tags on a variety of management tools, and think strategically about which ones to use!