• Riley Draper

Top 10 Most Popular Social Bookmarking Sites

The internet is a very useful place. People can share their thoughts, opinions, and their businesses with the world while simultaneously finding more and more new ways through which to improve and adapt their creations and productions.

This is where social bookmarking sites come in handy. Whether you’re a business owner, a blogger, a writer, a photographer, a filmmaker, social bookmarking sites are there for you to help you increase your brand awareness.

Social bookmarking websites are sites on which Internet users share their web pages, articles, blog posts, images, and videos. There are a number of advantages to submitting your content to one (or more) of these sites. They can help you get visibility. They also allow you to get more flow (traffic) through your website or your blog. As mentioned above, they can increase your brand awareness.

Essentially, these websites can allow for people who appreciate and want to consume your content to find it and be more engaged with it.

If you’re looking for SEO strategies, posting content on these websites will also help your overall marketing success.

From the most famous of social networks, such as Twitter, Pinterest, and Reddit, to the lesser-known sites such as Pocket and Scoop, there is something out there for everybody. Every type of business, organization, or blog.

Whether you’re looking to create content that will lead people to your website or simply look for content that matches yours in order to learn from the competition, social bookmarking sites can be the best in all that the internet has to offer.

Everyone is on social media these days, and so you, as a business, or as an artist, you have to do the same. It is important to be connected to the biggest sites that will be of more importance to your brand.

At the same time, internet literacy is both a requirement in today’s day and age and it can also be an advantage if you know how to do it well. A good example of this is Wendy’s:

Wendy’s Twitter page became known for its “savage” tweets – snappy, witty one-liners that made people laugh and so they became incredibly famous not only in the United States but all over the world too. This increased brand awareness to a massive extent.

Also, not only was brand awareness increased, but Wendy’s became known by many Twitter users as “the cool fast-food chain”. This increased brand engagement since people would often tweet comments on Wendy’s Twitter page in the hopes of a funny response (which often did come true). Here is a link to some of their most entertaining tweets.

With all that being said, let’s get on with this list and find out which social bookmarking websites are the best for you and your product.

A man holding a Twitter logo.

1. Twitter

Let’s start off with a big one – Twitter. Twitter is the most famous website for political and social news, for snappy, entertaining comments, and interesting discussion. First, some background onto the site itself:

Twitter is an American microblogging and social networking service on which users post and interact with messages known as “tweets”. Registered users can post, like, and retweet tweets, while unregistered users can only read them. Tweets have a character limit of 280 characters for most languages other than Chinese, Japanese, and Korean languages, which have a character limit of 140 characters.

Twitter now boasts a whopping amount of users, standing at 321 million monthly active users. It is one of the ten most visited websites in the world.

As a regular user, you are able to bookmark what comments or posts you find interesting by simply liking or retweeting them. They will instantly be saved onto your activity on the app and you can easily go back and find them later.

You can also use Twitter by posting links, images, and content, which will also make it so they are saved onto your account activity.

As a business person or blog owner, you can use Twitter to engage with your target demographic by posting content (including links and images), responding to tweets of your audience, or commenting on similar posts written by other people that allow new users to see your content.

2. Pinterest

Pinterest is a more visual type of site. Their site relies on images and visual content more so than text, which is more common on other sites such as Twitter. Users can post, share, or like images and content on their website. Here is how their website is described:

“Pinterest is an American image sharing and social media service designed to enable saving and discovery of information on the World Wide Web using images and, on a smaller scale, animated GIFs and videos, in the form of pinboards.”

Surpassing Twitter’s numbers, Pinterest currently has over 400 million active users.

One interesting thing about Pinterest’s demographics is that was is mostly comprised of women. In 2012, 80 percent of the site’s users were women. By 2016, the proportion had changed for 60 percent women, 40 percent men.

Over half of daily users consult the site before making a buying decision in a store, and the average order for visitors referred by the site is $58.95.

3. StumbleUpon

StumbleUpon is one of the bigger social bookmarking sites. It is designed specifically for the purpose of encountering, bookmarking, and rating new content designed personally for you. Here is the breakdown of what they do:

StumbleUpon was a discovery and advertisement engine that pushed web content recommendations to its users. Its features allowed users to discover and rate Web pages, photos, and videos that are personalized to their tastes and interests using peer-sourcing, social networking, and advertising principles.

It comes with a great toolbar to make this process simple. It also allows users to enter their own interests and be shown relevant content submitted by other people.

StumbleUpon.

4. Dribble

Dribble is an excellent (and beautiful) bookmarking site aimed at designers. It is a fantastic place for you to acquire inspiration, compare your work to others, and post links to your content, as well as posting your content directly. It is also a great place to connect with other designers.

Dribbble is a self-promotion and social networking platform for digital designers and creatives. It serves as a design portfolio platform, jobs, and recruiting site and is one of the largest platforms for designers to share their work online. The company is fully remote with no headquarters.

If you are a designer, or you employ a team of designers, using Dribble is a must. You can create content specifically for the website or simply advertise your content in the website, and watch the traffic on your website go up and up and up.

5. Pocket

Pocket is a really nicely designed social bookmarking site. As the name suggests, Pocket is used to bookmark content (such as images, videos, and text) that you would like to save for later. It comes with an app to Pocket stuff as you go, saving you returning to the site all the time. You can search by whatever interests you and instantly access multiple types of content that might be useful for you or your business. Here is how the site is described:

Pocket, previously known as Read It Later, is an application and web service for managing a reading list of articles and videos from the Internet.

Pocket currently has over 22 million users.

You are also able to add your own content to the site, making it so that people will be able to find it and bookmark it for later. With so many users and the sole purpose of the app being to engage with theirs and other site’s contents, Pocket can be an incredible tool in making your content go viral.

6. Digg

Digg has changed a lot over the years. Previously it set up in a way that was more like Reddit where the front page was curated through the interests and likes of the users of the site. Nowadays, this sort of work is done by editors, making it a more serious news site. It still retains its bookmarking function, which is why it has made it onto this list. Here is what Digg is all about:

Digg is an American news aggregator with a curated front page, aiming to select stories specifically for the Internet audience such as science, trending political issues, and viral Internet issues.

Digg can be a great place to find new content and you can organize it oon your profile in the best way that makes sense to you. As a news aggregator, you can get all of the info you need neatly presented on their website. Be careful, it can definitely get a little bit addictive.

Reddit on a phone.

7. Reddit

Reddit brands itself as the ‘front page of the internet’. Reddit users submit links to stories, images or videos that they find interesting or post their content directly onto the site. After that, other Reddit users can either upvote or downvote these submissions, as well as comment on them. Comments can also be upvoted or downvoted. The more you post, the more you comment, and the more you engage with others on the website, the more “karma” you receive, which in turn allows you to post in more restrictive subreddits.

There are over a million subreddits on the website, each designed for a specific interest or like. You can find which subreddits apply to you and which are better suited for your product, company or blog. Here is a little bit more info on the site:

Reddit is an American social news aggregation, web content rating, and discussion website. Registered members submit content to the site such as links, text posts, and images, which are then voted up or down by other members.

By upvoting, commenting, or downvoting, you can generate a list of bookmarked content. You can always go back and see what you have posted or commented on, making it easy for you to track your activity on the page. It is also an excellent way to promote your own content by posting links to your website or advertising your product on subreddits devoted to it.

8. Slashdot

Slashdot runs user-submitted news stories (with appropriate links) on Linux, computer hardware, devices, games, cloud, mobile, storage, security, management, book reviews, and more. Here is how they are described:

Slashdot is a social news website that originally billed itself as “News for Nerds. Stuff that Matters”. It features news stories on science, technology, and politics that are submitted and evaluated by site users and editors. Each story has a comments section attached to it where users can add online comments.

You can post as well as comment on the site, and you can introduce your content into it if you see fit.

9. We Heart It

We Heart It is a bit more of a specific website. Not unlike Pinterest, it is also a very visual website – meaning it is mostly images, GIFs, and videos. It also acts as a social network. You are still allowed to post articles, although it is not the main purpose of the site. We Heart It positions itself as a place to find inspiration, which can be very useful when looking for ways to improve your art or your business. Here is how they are described:

Slashdot is a social news website that originally billed itself as “News for Nerds. Stuff that Matters”. It features news stories on science, technology, and politics that are submitted and evaluated by site users and editors. Each story has a comments section attached to it where users can add online comments.

The site has 45m users, which makes it a decent place to be active in. You can post your own art and watch the traffic on your website improve.

10. scoop.it

Scoop.it caters to professionals, businesses, non-profits, and corporations. While scoop.it is not the biggest site on this, it is one of the only websites on this list that is more corporation-oriented than the rest. Scoop.it does boast over 1 million registered users so it can be a great tool if you’re looking into accessing the corporate world. You can choose from a free or one of the paid plans, depending on how many topics you want to post about. Here is how the company is described:

Scoop.it is a content marketing software company based in San Francisco, California. The company operates the Scoop.it platform, a content curation service and markets its content marketing software to businesses.

If you are going to try and use social bookmarking as part of your marketing strategy, you need to make sure that you are engaging with users as much as you want them to interact with you. It is important to understand that you need to try and be a good “online neighbor” – comment on other’s posts, give them likes, upvotes and retweets, and others will do the same for you. No one likes a random stranger trying to sell you something, but if it is someone you have interacted with and have a report with, then people will be much more willing to hear what you have to say.

The more generous you are, the more you will find that other users will return the favor with your interesting content.

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